Themes in Yeats’ Poetry

Themes in Yeats’  poetry You can find many themes in Yeats’ poetry. Pick what suits your own study from the themes, comments and quotes listed below. There are 86 quotes used to illustrate themes on this page (although some of them are from poems outside the current OCR selection for AS Level). You will need only a short selection of these. 1. The theme of death or old age and what it leaves behind. Death of Patriotism, leaving selfishness as the norm: ‘Romantic Ireland’s dead and gone, It’s with O’Leary in the grave’ [September 1913] Death as useless sacrifice, Home Rule might be granted: ‘Was it needless death after all?For England may keep faith For all that is done and said’ [Easter 1916] A man in old age alienated vibrant youthfulness: ‘The young in one another’s arms, birds in the trees – Those dying generations – at their song’   [Sailing to Byzantium] Death of innocence: ‘ The ceremony of innocence is drowned’ [Second Coming] The self in old age, forsaken by beauty: ‘when I awake some day to find they have flown away’ [Wild Swans] Death chosen out of a sense of despair: ‘A waste of breath the years behind, in balance with this life, this death’ [Airman] Death and destruction during civil war: ‘A man is killed, or a house burned †¦ the empty house†¦Ã¢â‚¬â„¢ [Stare’s Nest] Demise of the Aristocracy and despair at the vanity of human grandeur: ‘We the great gazebo built’ [Memory] Old age and the remnants of a confined life: ‘Picture and book remain’ [Acre] In old age, contempt for the present, defiant admiration for ancestry: ‘Cast your mind on other days That we in coming days may be Still the indomitable Irishry’   [Under Ben Bulben] Facing death with contempt for overstated ceremony: ‘No marble, no conventional phrase’ [Under Ben Bulben] Death provides a sanctuary from conflict and hatred: ‘Savage indignation there Cannot lacerate his breast’ [Swift’s Epitaph] 2. The theme of disintegration, chaos, sudden change: They have gone about the world like wind’   [September 1913] ‘scatter wheeling in great broken rings Upon their clamorous wings’ [Wild Swans] ‘I have looked upon those brilliant creatures, And now my heart is sore. All’s changed’ [Wild Swans] ‘this tumult in the clouds’ [Airman] ‘All changed, changed utterly: A terrible beauty is born’   [Easter 1916] ‘Enchanted to a stone To trouble the living stream’ [Easter 1916] ‘Things fall apart; the centre cannot hold; Mere anarchy is loosed upon the world’ [Second Coming] ‘Consume my heart away; sick with desire And fastened to a dying animal It knows not what it is’   [Sailing to Byzantium] ‘A man is killed, or a house burned, Yet no c lear fact to be discerned’ [Stare’s Nest] 3.Yeats poetry explored nature under four headings: Transience in nature’s beauty: ‘A shadow of cloud on the stream Changes minute by minute’ [Easter 1916] ‘By what lake’s edge or pool Delight men’s eyes when I awake some day To find they have flown away? ’ [Wild Swans] ‘The salmon-falls, the mackerel-crowded seas, Fish, flesh, or fowl, commend all summer long Whatever is begotten, born, and dies’ [Sailing to Byzantium] ‘But a raving autumn shears Blossom from the summer’s wreath’   [Memories] Paradoxically, Yeats saw nature as immortal in comparison to humans: ‘Their hearts have not grown old; Passion or conquest, wander where they will, Attend upon them still. [Wild Swans] The radiance of nature’s beauty: ‘I hear lake water lapping with low sounds by the shore;’ [Inisfree] ‘The trees are in their autumn beauty, Th e woodland paths are dry, Under the October twilight the water Mirrors a still sky’   [Wild Swans] ‘The long-legged moor-hens dive, And hens to moor-cocks call’ [Easter] ‘An acre of green grass For air and exercise’ [Acre] The unattractive side of nature: ‘The bees build in the crevices Of loosening masonry, and there The mother birds bring grubs and flies’   [Stare] ‘while all about it Reel shadows of the indignant desert birds’ [Second Coming] 4. Yeats explored the theme of immortality in various spheres.You can contrast the following quotes and issues with the many quotes and references to mortality highlighted in the quotes for themes one, two and three above. Politics—in a paradoxical way the Rising has changed politics and this force for change has become an immortal and steadfast national symbol: ‘Now and in time to be, Wherever green is worn, Are changed, changed utterly: A terrible beauty is bornâ⠂¬â„¢ [Easter 1916] Natural beauty—the swans as a species are ageless in comparison to Yeats: ‘Their hearts have not grown old; Passion or conquest, wander where they will, Attend upon them still. ’ [Wild Swans] The cycles of history [perpetually repeating millennial patterns]: ‘And what rough beast, its hour come round at last, Slouches towards Bethlehem to be born? [Second Coming] The soul and art transcend time: ‘Once out of nature I shall never take My bodily form from any natural thing, But such a form as Grecian goldsmiths make to sing†¦ Of what is past, or passing, or to come’ [Sailing to Byzantium] 5. The quest for truth is fundamental, whether experienced through the emotional self, reason, imagination or at the expense of sanity. Intuitive truth: ‘I hear it in the deep heart’s core’ [Inisfree] The pursuit of national ideals at the cost of public ridicule: ‘â€Å"Some woman’s yellow hair Has madde ned every mother’s son†: They weighed so lightly what they gave’ [September 1913] Pursuit of beauty and truth by a questioning spirit: ‘Among what rushes will they build, By what lake’s edge or pool Delight men’s eyes when I awake some day To find they have flown away? [Wild Swans] Truth believed in by political fanatics: ‘Hearts with one purpose alone Through summer and winter seem Enchanted to a stone’ [Easter 1916] Truth that is fanatical and yet unemotional: ‘Too long a sacrifice Can make a stone of the heart’ [Easter 1916] Truth that is emotional, imaginative and philosophical: ‘A lonely impulse of delight Drove to this tumult in the clouds; I balanced all, brought all to mind’ [Irish Airman] Truth that is prophetic and yet based on historical cycles: ‘Surely some revelation is at hand; Surely the Second Coming is at hand’ [Second Coming] Cold, rational analysis of falsehood leading to t he truth: ‘We had fed the heart on fantasies, The heart’s grown brutal from the fare; More Substance in our enmities Than in our love’ [Stare] Truth attained through educating the imagination with art: ‘Nor is there singing school but studying Monuments of its own magnificence’ [Sailing to Byzantium] Truth that is philosophical, the wisdom of old age: ‘Dear shadows, now you know it all, All the folly of a fight With a common wrong or right. The innocent and the beautiful. Have no enemy but time’ [Memories] Truth that eludes reason and imagination: ‘Neither loose imagination, Nor the mill of the mind Consuming its rag and bone, Can make the truth known’ [Acre] Contrast between a passionate confession and political truths: ‘And maybe what they say is true Of war and war’s alarms, But O that I were young again And held her in my arms’ [Politics] Truth that is sentimental, defiant, emotional: ‘Cast your mind on other days That we in coming days may be Still the indomitable Irishry’ [Ben Bulben] 6. Yeats had various visions of the model Irish society.Primitive, Celtic, peasant and rural: ‘I will arise and go now, and go to Innisfree, And a small cabin build there, of clay and wattles made’ [Inisfree] Romantic, patriotic and heroic: ‘Yet they were of a different kind, The names that stilled your childish play, They have gone about the world like wind’ [September 1913] Pastoral and aesthetic: ‘But now they drift on the still water, Mysterious, beautiful’ [Wild Swans] Comely and simple: ‘My county is Kiltartan Cross, My countrymen Kiltartan’s poor’ [Irish Airman] Aristocratic, classical and youthful: ‘and speak of that old Georgian mansion, †¦ recall That table and the talk of youth, Two girls in silk kimonos, both Beautiful, one a gazelle’ [Memories] Heroic, feudal and ancestral: ‘Sing the peasa ntry, and then Hard-riding country gentlemen, The holiness of monks, and after Porter-drinkers’ randy laughter; Sing the lords and ladies gay That were beaten into the clay Through seven heroic centuries; Cast your mind on other days That we in coming days may be Still the indomitable Irishry’   [Under Ben Bulben’s Head] 7.Yeats explored conflicting dualities, often counterbalancing the ideal and the real: The beauty of nature versus the sombre monotony of city existence: ‘I hear lake water lapping with low sounds by the shore; While I stand on the roadway, or on the pavements grey’ [Inisfree] The meanness of municipal policy versus the generosity of patriots: ‘For men were born to pray and save: Romantic Ireland’s dead and gone’   [September 1913] Mortality of the self versus immortality of the swan species: ‘And now my heart is sore†¦ Their hearts have not grown old’   [Wild Swans] Major Robert Gregoryâ €™s ambiguous approach to fighting for his country; this involves inversion of emotion: ‘Those that I fight I do not hate, Those that I guard I do not love’ [Irish Airman] The immortality of political heroes versus the fickleness of politics: ‘Yet they were of a different kind, The names that stilled your childish play’ [September 1913] ‘Yet I number him in the song; He, too, has resigned his part In the casual comedy’   [Easter 1916] The inversion of the relationship between commitment and morality: ‘The best lack all conviction, while the worst Are full of passionate intensity’   [Second Coming] Soul versus Body and Nature versus Art: ‘O sages †¦be the singing-masters of my soul.Consume my heart away†¦ Once out of nature I shall never take My bodily form from any natural thing’   [Sailing to Byzantium] Love versus hatred, moral inversion: ‘More substance in our enmities Than in our love†™Â   [Stare] Time versus beauty: ‘But a raving autumn shears Blossom from the summer’s wreath†¦ The innocent and the beautiful Have no enemy but time’   [Memories] Love versus politics as a shaper of human destiny: ‘How can I, that girl standing there, My attention fix On Roman or on Russian Or on Spanish politics’ [Politics] The contemporary versus the historical, the plebs versus the aristocracy, the masses versus ancestors: ‘Base-born products of base beds †¦ Still the indomitable Irishry’   [Under Ben Bulben] Two contradictory positions on the duality of life and death, one neutral, the other favouring death as a refuge from the stresses of life: ‘Cast a cold eye On life, on death’ [Under Ben Bulben] ‘SWIFT has sailed into his rest; Savage indignation there Cannot lacerate his breast’   [Swift’s Epitaph] 8. Yeats made various protests against reality during his life: Alienation from city life in London: ‘While I stand on the roadway, or on the pavements grey’ [Inishfree] Despondency at short sighted and self-serving civic attitudes regarding the 1913 lockout and hypocritical religious devotion: ‘ You have dried the marrow from the bone?For men were born to pray and save: Romantic Ireland’s dead and gone, It’s with O’Leary in the grave’ [September 1913] Hurt at disrespect for the memory of political martyrs: ‘You’d cry, â€Å"Some woman’s yellow hair Has maddened every mother’s son†: They weighed so lightly what they gave’ [September 1913] Disillusionment at war: ‘Those that I fight I do not hate, Those that I guard I do not love;’ [Airman] Disgust at insincere nationalism, patriotic bluster: ‘Being certain that they and I But lived where motley is worn†¦ The casual comedy†¦Ã¢â‚¬â„¢Ã‚   [Easter 1916] Criticism of political fanaticism: ‘Too long a sacrifice Can make a stone of the heart. ’ [Easter 1916] Disillusion at war, lack of civic responsibility and an apocalyptic spiral: ‘Mere anarchy is loosed upon the world, The lood-dimmed tide is loosed, and everywhere The ceremony of innocence is drowned; The best lack all conviction, while the worst Are full of passionate intensity’ [Second Coming] Disenchantment at materialism, hedonism and neglect of art: ‘Caught in that sensual music all neglect Monuments of unageing intellect’ [Sailing to Byzantium] Anger at the inhumanity of political ideologies: ‘We had fed the heart on fantasies, The heart’s grown brutal from the fare: More substance in our enmities Than in our love’ [Stare] Rage at the pettiness of national politics: ‘for men were born to pray and save’ [September 1913] ‘Conspiring among the ignorant’ [Memories] Fierce resistance in old age to the demise of the mind: ‘Grant me an o ld man’s frenzy, Myself must I remake’ [Acre] Mockery of world affairs: ‘How can I, that girl standing there, My attention fix On Roman or on Russian Or on Spanish politics? ’ [Politics] Yeats Fascistic or class hatred against the Irish working class: ‘Scorn the sort now growing up All out of shape from toe to top, Their unremembering hearts and heads Base-born products of base beds’ [Ben Bulben] Dislike of pompous burials: ‘No marble, no conventional phrase’ [Ben Bulben] Contempt for materialistic and unthinking people: ‘Imitate him if you dare, World-besotted traveller’ [Swift]

Impact of Affordable care act in North Carolina Essay

The Affordable Care Act (ACA) 2010 is one of the most radical healthcare moves in legislation of United States after Medicare and Medicaid. The main goals of ACA were to decrease the number of uninsured and provide cost-effective high-quality care to all in US. According to Kaiser Family Foundation, the potential plan of ACA was to expand coverage to 47 million nonelderly uninsured in the nation, which included 1.6 million uninsured North Carolinians (2014). The purpose of this paper is to review the effect of ACA on the North Carolina uninsured population, the influence of the economy of care provided care and the ethical implications. Impact of ACA on North Carolina Population North Carolina has the highest index of the uninsured population approximately 1.6 million. Being uninsured has a profound impact on the health and well-being of the people. The ACA had a significant impact on the different population categories of North Carolina. According to The Affordable Care Act 2014, Medicaid will cover most low-income people if Federal Poverty Level (FPL) is no greater than 138 percent (Milsted, 2013). The people that have more impact are the children six to eighteen, working parents, nonworking parents, and childless adult. Prior to Affordable Care Act, Medicaid was limited to a specific group of low-income individuals, such as children less than six, pregnant women, elderly and disabled. Childless adult who was homeless or unemployed did not qualify for Medicaid. The Medicaid also did not enroll undocumented immigrants and lawful immigrants that resided lesser than five years in United States (Milstead, 2013). Medicaid expansion became optional with Supreme Court rule 2012, and North Carolina chooses not to expand Medicaid and put their most vulnerable in jeopardy (Kaiser Family Foundation, 2014). Consequently, the newly eligible uninsured adults in North Carolina will remain without coverage. The reason for this was, ACA envisaged that Medicaid would expand and provide coverage for people below 138% FPL and thus did not provide Marketplace subside for these low-income people. Therefore, the people that did not qualify for Medicaid nor subsides fell into a â€Å"coverage gap† which was estimated as 318,710 or 28 percentage of all uninsured nonelderly adults (Angster & Colleluori, 2014). This brought up ethical dilemma. The people in the coverage gap are facing barriers to health services and financial consequences. The Safety net of clinics and hospitals that had been traditionally serving these populations are still stretch in the state to provide care for the uninsured. Financial Impact of ACA on North Carolina The biggest challenge that US health care is facing is the rapid escalation of health care costs. The United States spends more when compared to other developed centuries in the world. The United States spends 17.7 percent of gross domestic product (GDP) in health, and in terms of per- capita cost, US spend $ 8,247 in 2010 (Silberman, 2013). The ACA has put forward many provisions to reduce the health care cost. Some have immediate results, and some may take time to bend the cost curve. The Patient-Centered Medical Home (PCMH) is a model of care that aims to deliver comprehensive care which includes preventive, acute and chronic care to children, adolescents, and adult (Kovner & Knickman, 2011). North Carolina was the first state to get a demonstration grant for the Medicaid and Medicare innovation, and this was used for test PCMH model in seven rural counties. Bundle payments, Accountable Care Organization (ACO), Medicare diagnosis-related group (DRG), and Value-Based Purchasing (VB P) program are all aimed at reducing healthcare spending in the long term by the ACA. (Silberman, 2013). The Federal government will be paying the state â€Å" most of the costs for covering the new eligible: 100 % of the Medicaid costs for newly eligible clients for the first three fiscal years 2014 to 2016, and declining to 90% in 2020† (North Carolina Institute of Medicine, 2014, p. 2). The Affordable Care act also funded North Carolina for Prevention and Public heath Trust  for promoting prevention, wellness, and public health, â€Å"ACA granted $750 million in FY 2011 increasing to dollar two billion in FY 2015 and each year thereafter† (Silberman, 2013, p 28). According to Middle Class Tax Relief and Job creation Act 2012, â€Å"the cut $6.25 billion over 9 years†, the fund instead of reach dollar two billion in 2015, it will reach it only in 2022 and the funds will remain at one billion until 2018 (Silberman, 2013, p 28). Effect of ACA on Cost, Quality, and Access to Treatment According to the North Carolina Institute of Medicine(NCIOM), the Health Benefit Exchange (HBE) created by States or federal government provides standardized information on quality, cost, and network providers, which helps people and small business to select the health plan of choice (2013). Since North Carolina did not meet the deadlines for HBE for 2014, the state created partnership arrangement with North Carolina Department of Insurance for consumer assistance and plan management (Silberman, 2013). The ACA provides cost effective and high quality health coverage through the Health Insurance Market (exchanges). There are different health plans and eligibility factors; to determine what savings and benefits the people can quality. The ACA provides people with income 100% and 400% of FPL to be eligible for the premium tax credits for purchasing marketplace insurance (Kaiser Family Foundation, 2014). The tax credits are based on income, cost of insurance and are only for people that are not eligible for other coverages. People with income greater than 400% FPL can purchase unsubsidized insurance from marketplace (Kaiser Family Foundation 2014). Agency for Health Research and Quality ranked North Carolina performance score for overall health care quality as â€Å"average† when compared to other states. (Silberman, 2013). To improve the quality of care ACA helped the state to accelerate their effort. ACA recommended the secretary of US Department of Health and Human service to define â€Å"quality†, and healthcare institution should give a report on quality care measures adopted by them. To improve quality ACA also changed the reimbursement policies. The way health care providers were paid was based on quality and outcome of care provided. Increasing incentives and rewards was also emphasized by ACA to  improve the quality of care in North Carolina (Silberman, 2013). PCMH model funded through ACA will improve the quality, effectiveness and efficiency of care delivered, which meets patients unique need and preferences. (Kovner & Knickman, 2011). Ethical Implication of ACA on the Organization and the Patient Health care reforms bring controversial ethical issues to the population as well as to the legislators. There is a critical need for reforms in healthcare to reshape the healthcare delivery system in United States. However, it is always challenging to meet all demands of the people. According to Sorrell (2011), there are be four essential goals that shaped our health care system. First, there is always a want for high-quality care with great benefits. Second, the peoples needed the freedom of choice of â€Å"who, when, and where† for their health (Sorrell, 2011, para.4). Third, the health care should be affordable and fourth the people wanted fellow citizen to share the benefits of the health care (Sorrell, 2011). When people are not treated with equal moral concerns, social injustice occurs. As in North Carolina, it is unfair that the populations that are in the â€Å"coverage gap† who are the poorest of the poor are denied of health care. Here, if North Carolina has opt-in to expand Medicaid, which would have extended coverage to an estimated 1.6 million uninsured people in the state (Kaiser Family Foundation, 2014). According to American College of Physicians (ACP), being uninsured poses a hazard to once health, chronic disease, and morbidity and mortality is high in the uninsured group (2014). Lack of health insurance also effects the people and the community financially, 60 percent of all bankruptcies are related to cost of medical care expenses due lack of insurance (ACP, 2014) Summary Expanding of Medicaid is the North Carolina is one of the solutions to decrease the uninsured population. The Affordable Care Act gives funding to states that opt-in; it would improve not only the health care system but also the economy of the state as a whole in the future. Ethically it is not fair to deny treatment to any patient. With the new health care reform and newer evidence-based researches we can develop better Healthcare Models to  contain this rising cost and provide universal health care to all. Affordable Care Act has to work against the obstacles, and it is still unfolding (ACP, 2014). It will take time, â€Å" to know the real impacts of Affordable Care Act reform experiment is a success, a failure or a little of both† (ACP, 2014, p.305). But once thing for sure, Affordable Care Act have decreased the number of uninsured in United States. References American College of Physicians (2014). How North Carolinians can access affordable, comprehensive health insurance. Retrieved from http://www.acponline.org/advocacy/state_health_policy/aca_enrollment/states/nc.htm Angster,D., & Colleluori, S ( 2014, April1). Study: Top NC newspapers Miss Coverage Gap in reporting on Medicaid expansion. Media Matters for America. Retrieved from http://mediamatters.org/research/2014/04/01/study-top-nc-newspapers-misses-coverage-gap-in/198701 Kaiser Family Foundation. (2014, April 7). How will the uninsured fare under the affordable care act. Retrieved from http://kff.org/health-reform/fact-sheet/how-will-the-uninsured-fare-under-the-affordable Kaiser Family Foundation. (2014, January 6). How will the uninsured in North Carolina fare under the affordable care act. Retrieved from http://kff.org/health-reform/fact-sheet/state-profiles-uninsured-under-aca-north-carolina/-care-act Kovner, A. R., & Knickman, J. R. (Eds.). (2011). Health care delivery in the United States (Laureate Education, Inc., custom ed.). New York, NY: Springer Publishing. Milstead, J. A. (2013). Health policy and politics: A nurse’s guide (Laureate Education, Inc., custom ed.). Sudbury, MA: Jones and Bartlett Publishers. North Carolina Institute of Medicine. (2014). Examining the impact of the patient protection and affordable care act in north Carolina. Retrieved from http://www.nciom.org/wp-content/uploads/2013/01/Medicaid-summary-FINAL.pdf Silberman, P ( 2013, January 25). The ACA: an essential first step towards improved population health. Retrieved from http://publichealth.nc.gov/shd/presentations/2013/AffordableCareAct-2013SHDConf-Silberman-012513.pdf Silberman, P. (2013, August 1). Implementing the affordable Care Act in North Carolina: The rubber hits the road. North Carolina Medical Journal. 74(4), 298 -307. Retrieved from http://www.ncmedicaljournal.com/wp-content/uploads/2013/07/74403.pdf

Telecom Essay Example | Topics and Well Written Essays - 500 words

Telecom - Essay Example However, to serve simplified organizational goals that are specifically identified by smaller organizations, the need to design and establish a workable R & D that could address the mission and goals of the organization and within an identified budget would suffice. Smaller organizations can update themselves of telecommunications trends using various medium. As emphasized by Sachenko â€Å"organizations are becoming internetworked enterprises that use the Internet, intranets, and other telecommunications networks to support e-business operations and collaboration within the enterprise, and with their customers, suppliers, and other business partners† (1). In an article written by Rubin, it was disclosed that â€Å"small companies spend proportionally more of their revenues on research and development than large ones† (par 1). Likewise, in another study, Klein revealed that â€Å"small and midsize companies don’t know how to capture qualified research expenses and quantify them. Also, in most small companies, the R&D is heaviest up front, when they are developing products and services† (1). In this regard, small organizations could solve the problem by availing of R & D tax credits. As explained by Klein, " if you’re a startup and you don’t have research expenses for the previous three years, you can use 6 percent of your qualified research expenses to offset your tax liability, if you have any. If you don’t have tax liability, perhaps because you have no income as a startup, you can claim the credit prospectively and carry it forward into a year when you do owe taxes. The great thing is that there’s a 20-year carry-forward provision for this credit† (1). Therefore, through availing of R & D tax credits, the amount of tax liability could be minimized depending on the income of the small organization. Likewise, by being aware and recognizing which R & D

Observation of pre-school children in a strange situation Lab Report

Observation of pre-school children in a strange situation - Lab Report Example This study investigates the behavior of students in relation to the strange situation. It a plies a practical qualitative study on the response of children to strangers in comparison to their care givers. The "Strange Situation" is studied in this context based on the views of the psychologist Mary Ainsworth, in her devised procedure of Strange Situation for the testing of the quality of attachment of the infant to the mother and a stranger (Hans, Berstein & Sims, 2000). The method applied in this study uses the observation in real life and in accordance to the theory of secure attachment of the child to the caregiver, driven by confidence in his or her support. Through the attachment the child has a secure base which enables him or her to explore the world (Fraley & Spieker, 2003). The laboratory work focuses on the attachment-exploration balance as one of the methods of interest to the interaction between the preschool child in need of attachment as well as their dire need for the exploration of the environment. The second focus of the laboratory work is the secure-base phenomenon and the use of the attachment person (the care giver) to form the secure base, paving way for the exploration. This research uses two fundamental research methods in the evaluation of the behavior of children in the strange situation. One of the methods used is quantitative research methods. This involves the conversion of immeasurable behavioral qualities into measurable quantities for the purpose of statistical analysis. The second method it allies is the descriptive method in which it describes the relationship between the presence of and the absence of a stranger to the children response. It also describes the effects of the attachment to the parent in the behavior of the children. The designs of analysis pave way for three fundamental techniques, descriptive

Architecture, Design, and Public Space of Country Music Clubs across Thesis

Architecture, Design, and Public Space of Country Music Clubs across America - Thesis Example The architecture of the country music clubs become a space that reflects the identity of those interested in the music as well as the depiction which is related to the concepts portrayed in the music. When examining the history, relevance to social identity and the fabrication of country music, it can be seen that the architecture and ideology of the genre is a direct reflection of the identity of what is now known as the country scene. History of Country Music The beginning of country music was first seen in the Deep South and was associated with the Southern culture, specifically among slaves. This derived from the folk songs which many slaves sang while on the plantations, specifically which were used with the understanding that one could overcome the difficult times and problems which persisted in the situation which most were in. The slave songs which were created led to the blues and jazz music, pieces of music which were known specifically among the African – American p opulation and which were based on the hardships of living in the south. Country music was a spin – off of the blues, specifically which came from the musical techniques that were used and the arrangements of the songs. It was also found that elements of blue grass and folk were incorporated into the sound, specifically which came from individuals living in the high country of the South and which were building a life from the land. More importantly, the country music depicted the same concept of hardships that were associated with the blues and with the country living in the South (Ellison, 12). By 1923, the concept of country music began to evolve in the south, mostly with the evolution of the blues music. Atlanta, Louisville, Texas and other southern areas began to use the music for barn dances and entertainment. This stretched to Chicago and to New York City with the same ideology. When the Great Depression began, many began to focus on the concept of country music, specifi cally because of its relationship to overcoming hardships needed at the time. From this, the concept of country music became commercialized with barn dances, entertainment and with radio recordings of musicians who reflected overcoming the difficulties of the time. By the 1940s, areas such as Kentucky and Tennessee took these ideas and changed it into a popular genre to depict country living and styles which related to blues, bluegrass music, folk music and earlier entertainment o the time. These traditions led into country music being a part of the southern culture and depicting the lifestyle through the 1960s (Ellison, 15). The concept of country music evolved through the 1960s with the other types of music which were a part of the time. The commercialization during this time led to new sounds that were depicted, specifically which combined the electronic instruments of the time frame, rock arrangements which were popular throughout America and the combined musical progressions of blues and jazz. During this time, the Country Music Foundation also became a part of the history, specifically which was associated with finding ways to popularize the music and to give musicians opportunities for performances and recordings. This led the country music style through the current day and to those interested in the specific sounds of the music. The depictions from other forms of music is based on the musical

Analyze the Conventional Wisdom Regarding the Iliegal Immigration Essay

Analyze the Conventional Wisdom Regarding the Iliegal Immigration Debate - Essay Example Besides, the arguments on illegal immigration deeply influence the development of conventional wisdom on the same subject. Thesis statement: The conventional wisdom regarding the illegal immigration debate in America is deeply influenced by the arguments in favor of and against illegal immigration and the related problems. Arguments in favor of illegal immigration The scope of the policy of amnesty and illegal immigration As pointed out, the arguments in favor of illegal immigration deeply influenced the conventional wisdom regarding the illegal immigration debate. To be specific, the people of America are aware of the fact that their lineage is rooted in immigration from European nations, African continent and some parts of the Asian continent. One can see that the native population of the American continent consists of the American Indians. Almost all the other racial groups in America are related to immigrant population. Therefore, those who are in favor of illegal immigration arg ue that illegal immigration must not be considered as illegal because economic disparity is the main reason behind it. Steiner opined that â€Å"More likely, illegal immigration rose because the United States economy demanded it, and illegal immigration would have risen even if amnesties had not been granted† (41). Those who try to immigrate to America are not aware of the problem of illegal immigration. ... They believe implementation of laws and regulations related to illegal immigration can reduce the problem in future, and the current laws cannot solve the problems faced by the illegal immigrant in America. In addition, those who are not in favor of illegal immigration argue that the illegal immigration must be considered as an international problem, not as a regional or national problem. Humanitarian consideration/ human rights and illegal immigration Those who are in favor of illegal immigration argue that deportation or similar actions against the so-called illegal immigrants are a violation of human rights. The liberal humanitarians including the working class in America consider that the government must take apt measures to reduce the problems faced by the illegal immigrant population in America. Hill stated that â€Å"It is little wonder that these kaleidoscopic overlaps and divergences lead some to argue that the real divide in the immigration debate is between educated and d efenders of the U.S. poor and working class† (196). Besides, those who are in favor of illegal immigration argue that illegal immigrants face marginalization in the American society. They argue that governments must try to amalgamate the illegal immigrants into the core of the mainstream society. At the same time, the strict implementation of laws related to illegal immigration/human trafficking can reduce the scope of problems related to illegal immigration. Arguments against illegal immigration Barbed-wire fences and border security As pointed out, the conventional wisdom regarding the illegal immigration debate is influenced by anti-illegal immigration arguments. The history of

Recession and Depression Term Paper Example | Topics and Well Written Essays - 1500 words

Recession and Depression - Term Paper Example In times of recession, gross domestic product is negative and this is accompanied by a decrease in investment, and an increase in rates of unemployment (Schumpeter,1939). Recession normally occurs for a short period of time. Hansen (1941) noted that high rates of unemployment are witnessed during recession. His argument is that during this period, a large proportion of the population is unable to secure jobs. The reason behind this is a decline in profits made by firms and this hinders expansion thus fewer job opportunities. As a result, there are low living standards and individuals are faced with difficulties when it comes to catering for their basic needs. Poor standards of living are in most cases witnessed by those who depend on wages and salaries. Lack of employment cause insecurity and this discourages investors from risking their money by investing in any kind of a business. Due to the high rates of inflation during recession, there is reduction in investments. This is primar ily because firms fear to set up investments because of the depreciating value of the currency. In the earlier stages of recession, there is a fall in productivity then productivity will increase as firms that are weaker close. Low investments by business firms mean a reduction in the amount of revenue from taxation of the businesses and individuals who could have been employed by investors. Government income will therefore reduce remarkably and there will be fewer funds to cater for the government expenditure. High interest rates during recession serve to discourage borrowing from banks. This will reduce the amount of money in circulation; inflation will therefore reduce. Recession causes a decline in the gross domestic product and this results to a decline in exports since the amount of goods being produced in the country is low. Recession erodes the confidence of consumers reducing the consumption rate. As a result, the recovery period will be lengthened. This occurs during sever e recession periods. There are also increased individual and corporate debts. The prices of assets such as homes and financial assets also reduce significantly. There is an increase in the amount of government debts during recession. This is caused by a reduction in the amount of government revenue from taxation. Recession forces governments to borrow money from lending agencies such as the international monetary fund. The amounts of funds being generated from within the country are not sufficient to finance the activities of government institutions. Low productivity during the early stages of inflation will cause a reduction in the amount of products that are available for supply. This will lead to high demand for products and therefore prices will go up. Consumers will be forced to spend an extra amount of money to purchase goods. High prices may lead to inability to afford necessities. Business people will hoard goods causing scarcity of commodities in the market. In times of rec ession, there is high prevalence of inflation and as a result people will reduce the amount of money they spend on leisure and they will start saving more money than they are use to saving. People are forced to increase their budgets and spend more on commodities due to the high cost of living. The end of recession is marked by a decline in the rates of unemployment. At the end of this

Project management as imperative for business organization Essay

Project management as imperative for business organization - Essay Example Project management has been depicted as a finely developed and a well recognized and accepted domain of professional expertise and as a sphere for academic study geared at promoting improvements in a system (White and Fortune, 2002). It likewise presents a logical and an efficient methodology to all phases of a project by ascertaining that every move and every step is meticulously conceptualized, supervised, monitored and accounted for. At the outset, its application was intended for big organizations with intricate systems and processes; however, contemporary techniques of project management can be modified and tailored to suit the needs of the smaller firms (Baccarini, 1999). In essence, project management is not just a process or a method; it is really more of a "mindset," thus, it is imperative for business organization owners or those in the higher echelon of firm management to be receptive to its potentials toward progress before it can be initiated as a constructive and a valuable process within the organization. Definition/Principles As a concept, project management has been in existence for centuries with its casual use of the Chinese and Egyptians that led to remarkable undertakings like the Great Wall of China and the Pyramids. Nonetheless, as a contemporary phenomenon, it has gained so much attention, focus and acceptance in the Information Technology industry as rapid developments continue to flow (Fox 2004). In a treatise centering on the significant components of effective project management, it has been inferred that - "In any project situation, there is a client/customer who has a unique need which requires knowledge and resources to conduct the realization of the concept within the specific constraints of time, money and specification. The effective management processes of planning, monitoring and control are required to translate the idea of change into tangible deliverables" (Cicmil, 1997). As it is, project management is a novel process whose implementation has become a great necessity in today's competitive market. To endeavor the completion of any project entails several elements and obstructions, among them are client special requirements, project complexity, organizational restructuring and project risks (Kerzner, 2003). With a methodical procedure in place, obstructions can be explained and courses of actions and suitable measures can be taken to either prevent or overcome them. Some of the many potential benefits project management provides include (Kerzner 2003): Identification of functional responsibilities ensuring that all activities are accounted for; Identification of time limits for scheduling; Measurement of accomplishment against plans; Early identification of problems; and Improved estimating capability PMI (2000) supplied a straightforward description and characterization of the term which depicts it as "the application of knowledge, skills, tools and techniques to project requirements." As the concept of project management surfaces, three core stimuli are involved (Baccarini, 1999): 1. Complexity - refers to the mounting intricacies of responsibilities and the necessity for higher levels in the spheres of expertise 2. Change - deals with progressively active settings and the continuous presence of pressure within organizations and the execution of change due to global competition 3. Time - refers to the demands for responsibilities, assignments and objectives to be

Legalization of marijuana Essay Example | Topics and Well Written Essays - 1500 words

Legalization of marijuana - Essay Example In the United Kingdom, there is a push to have marijuana as Class B drug, legalised. Conversely, there are others such as Steve Rolles who are arguing that Marijuana can be legalised without experiencing the drawbacks that would accompany that move, if the UK marijuana market is regulated with an aid of strict and feasible framework. Steve Rolles is the Transformation Drug Policy Foundation’s Senior Policy Analyst. However, presently, the UK law stands as an impediment to Rolles’ postulation, given that the law criminalises recreational use and possession of marijuana. It is for this reason that many cafes selling marijuana are open, run clandestinely and immediately closed. Indications that the United Kingdom, particularly Britain may review its legal stand on marijuana is underscored by the Deputy Prime Minister, Nick Clegg stating in February that the UK would explore viable alternatives to the wholesale proscription of drugs and that Britain was going to be the cen tre of the debate. There is a myriad of reasons being bandied as the reason for the legalisation of marijuana. First of all, there are those who argue that the legalisation of marijuana would help Britain save billions and this would therefore an economic value to the United Kingdom. Behind this argument is the rationale that decriminalising cannabis sativa will open up many marijuana-related businesses. These businesses would make profits which in turn would be taxable by the federal government. The rationale of this argument is upheld by the fact that the state of Colorado announced in March that it had collected more than one million pounds in taxes. This tax revenue was obtained by taxing marijuana businesses that were newly legalised and sold the drug for recreational purposes. According to Danovitch, political expedience also informs the push for the legislation of cannabis sativa. Legalisation of bhang has become a strong issue in Western Australia’s Senate

Reconstruction era of the United States Essay Example | Topics and Well Written Essays - 750 words

Reconstruction era of the United States - Essay Example Therefore, reconstruction witnessed changes that were far-reaching in the political life of America, which included developing new laws and amending the constitution, which later altered both the federal system and what people defined as American citizen. Republican Party was brought to power in the Southern part of America thereby redefining government responsibilities. Origin of reconstruction in the US During reconstruction period, the greatest American Negros led in asserting themselves of African Americans’ development and enjoyment of equal rights (Le Blanc 2010, p.96). President sparked reconstruction plan in 1863 in the form of ten percent plan to be implemented by the congress. This plan had one-tenth of pre-war voters taking an oath in order to establish a state government in order to weaken Confederacy. The plan went into operation in several parts of the Union-occupied Confederacy although it did not achieve much support from the locals. Wade Davis Bill that was en forced in 1864 delayed plans of forming the Southern government and in place made many voters take loyalty oath; this bill on equality of the slaves accompanying Southern government into Union convinced some Republicans. Lincoln later expressed his views of the blacks, being intelligent and serving in the Union Army had the right to enjoy their right to vote. Reconstruction in the Presidency After the assassination of Lincoln, Andrew Johnson took the presidency and began to work on Presidential reconstruction by pardoning Southern whites while restoring their rights politically and assets except for the slaves. President Johnson outlined how the new state governments are going to be created, abolished slavery, implemented repudiation of secession, and abrogated the debts of Confederate. On the other hand, Confederacy enacted the law requiring all African Americans to sign labour contracts on a yearly basis hence limiting the economic options of the freed slaves, this law only did a reestablishment of plantation discipline; it was strongly resisted by African Americans. Senator Charles and Thaddeus Stevens who was a representative suggested establishing Southern government based on equity of the law. The Civil Acts Rights 1875 was to protect all Americans regardless of race and all would have access to public facilities (Smith and Wynn 2009, p.165). Moreover, the Congress did not seat all the elected representatives and senators, and in place passed the Civil rights bill and Freemen’s Bureau, which was to oversee transition of slaves to freemen. This bill gave a definition of an American Citizen as a person born in the US and has the right to enjoy equality before the law of the land. Johnson rejected this bill after several personal stubbornness, racists’ convictions and beliefs in states’ rights. The rejection of this bill created rapture between Johnson and the Congress making Civil rights Act to become law over presidential veto. Theref ore, the government was able to guarantee Americans equity to all regardless of gender or colour. Radical Reconstruction in the US After the congress elections of 1866, the congress begun reconstruction afresh and by 1867, Reconstruction Act was enacted and through this act, the South was divided into five military districts, outlining how the governments will be enacted. All the former Confederate were readmitted in 1870 and almost all of them were under the control of Republican Party. During this time, the black

Tesco Brand and Culture Essay Example for Free

Tesco Brand and Culture Essay Corporate culture is one of the main determinants of success or failure in a business development practice, because it largely determines how flexible, accepting of change and innovative a company tends to be. Fairfield-Sonn (2001: 36) provided a four-layer model of corporate culture that included cultural artifacts, cultural history, core ideology and core values that helps to quantify and describe the corporate culture of an organization. Thus, Tesco’s corporate culture can be determined from its corporate responsibility statements, which describe its core values and core ideologies as well as some aspects of cultural artifacts. Tesco’s stated core priorities include: Ensuring community, corporate responsibility and sustainability are at the heart of our business. Being a good neighbor and being responsible, fair and honest. Considering our social, economic and environmental impact as we make our decisions. Tesco, 2010) These values have had a significant impact on the way in which Tesco does business, as well as its financial performance. For example, its expansion into California was designed to be not only profitable, but also socially responsible. As in the United Kingdom, American inner cities have a food supply problem wherein there are few large supermarkets and the smaller supermarkets do not have an adequate supply of fresh foods, including fruits, vegetables and proteins (Wankel Stoner 2007: 223). Because supermarkets are reluctant to build in the inner cities and many residents do not have transportation outside the area, inner city residents do not enjoy an appropriate diet, and suffer health consequences as a result (Wankel Stoner 2007: 224). Tesco’s corporate culture priorities allowed the company to consider opening stores in areas where native supermarkets were reluctant to go, and to provide services to the area that the local providers either couldn’t or didn’t consider. Thus, they opened stores in underserved regions, not only allowing them to express their core ideals, but also providing an opportunity to enter an almost untapped market. Although native retailers have scrambled to enter the markets in which Tesco is now providing services in the United States, Tesco will continue to have the advantage in terms of the markets it has already entered; it also has a corporate culture that encourages the expansion and ervice of these areas. Another area in which the company’s business development practices have both impacted and been impacted by the corporate culture is the introduction of lines of natural, organic and free-range foods to its stores beginning in the 1990s, and continuing into its development of the Nature’s Choice sustainable production lines over the past few years (Tesco, 2010). These lines, which include organic fruits, vegetables, meats and other proteins, dairy products, free-range eggs and other responsibly produced goods, has increased its importance in recent years to the company’s bottom line due to growing awareness of environmental factors by customers. The provision of lifestyle ranges like those above is one of the core strategies of the Core UK strategic business unit (Tesco 2010), as it provides the opportunity to reach the greatest number of customers, particularly those who believe that the way in which food was produced is as important as the food itself. However, this provision is also mandated by the company’s corporate culture’s core ideals, particularly those of environmental responsibility and awareness. These ideals entered the corporate culture in the mid-1990s, at about the same time as the first environmentally aware lifestyle product range (that of free-range eggs) was introduced (Tesco 2010). Whether the shift in corporate culture inspired the change in development strategy or whether the shift in development strategy inspired the shift in corporate culture truly is a chicken and egg question!

Survey and question design Essay Example for Free

Survey and question design Essay Initial design considerations Before you design your survey Clearly articulate the goals of your survey. Why are you running a survey? What, specifically, will you do with the survey results? How will the information help you improve your customers experience with your agency? Make sure that each question will give you the right kind of feedback to achieve your survey goals. When in doubt, contact a statistician or survey expert for help with survey and question design. Survey design The opening should introduce the survey, explain who is collecting the feedback and why. You should also include some reasons for participation, and share details about the confidentiality of the information you are collecting. The introduction should set expectations about survey length and estimate the time it will take someone to complete. Opening questions should be easy to answer, to increase participant trust and encourage them to continue answering questions. Ensure questions are relevant to participants, to reduce abandonment. To minimize confusion, questions should follow a logical flow, with similar questions grouped together. Keep your survey short and to the point fewer questions will deliver a higher response rate. If you have sensitive questions, or questions requesting personal information, include them towards the end of the survey, after trust has been built. Thank your participants after theyve completed the survey. Test your survey with a small group before launch. Have participants share what they are thinking as they fill out each question, and make improvements where necessary. Question design  Keep questions short and easy to read. The longer and more complex the questions, the less accurate feedback youll get. This is particularly true of phone surveys. Keep questions easy to answer, otherwise participants may abandon the survey, or provide incorrect information (e.g., giving the same  answer/value for all questions, simply to get through the survey). Keep required questions to a minimum. If a participant can’t or doesn’t want to answer a required question, they may abandon the survey. Use a consistent rating scale (e.g., if 5=high and 1=low, keep this consistent throughout all survey questions). For rating scales, make sure your scale is balanced (e.g., provide an equal number of positive and negative response options). Label each point in a response scale to ensure clarity and equal weight to each response option. For closed-ended questions, include all possible answers, and make sure there is no overlap between answer options. Use consistent word choices and definitions throughout the survey. Avoid technical jargon and use language familiar to participants. Be as precise as possible to avoid word choice confusion. Avoid words like â€Å"often† or â€Å"rarely†, which may mean different things to different people. Instead, use a precise phrase like â€Å"fewer than three times per week.† Try to construct the questions as objectively as possible. Common survey question types and examples Multiple choice questions Questions with two or more answer options. Useful for all types of feedback, including collecting demographic information. Answers can be yes/no or a choice of multiple answers. Beware of leaving out an answer option, or using answer options that are not mutually exclusive. Example 1: Are you a U.S. Citizen? Yes / No Example 2: How many times have you called our agency about this issue in the past month? Once Twice Three times More than three times Dont know/not sure Rank order scale questions Questions that require the ranking of potential answer choices by a specific characteristic. These questions can provide insight into how important something is to a customer. Best in online or paper surveys, but doesnt work too well in phone surveys. Rating scale questions Questions that use a rating scale for responses. This type of question is useful for determining the prevalence of an attitude, opinion, knowledge or behavior. There are two common types of scales: Likert scale Participants are typically asked whether they agree or disagree with a statement. Responses often range from â€Å"strongly disagree† to â€Å"strongly agree,† with five total answer options. (For additional answer options, see table below.) Each option is ascribed a score or weight (1 = strong disagree to 5 = strongly agree), and these scores can be used in survey response analysis. For scaled questions, it is important to include a â€Å"neutral† category (â€Å"Neither Agree nor Disagree† below). Guidelines for using a 5-point scale Semantic differential scale In a question using a semantic differential scale, the ends of the scale are labeled with contrasting statements. The scales can vary, typically using either five or seven points. Open-ended questions Questions where there are no specified answer choices. These are particularly helpful for collecting feedback from your participants about their attitudes or opinions. However, these questions may require extra time or can be challenging to answer, so participants may skip the questions or abandon the survey. In addition, the analysis of open-ended questions can be difficult to automate, and may require extra time or resources to review. Consider providing extra motivation to elicit a response (e.g., â€Å"Your comments will help us improve our website†) and ensure there is enough space for a complete response. Example: What are two ways we could have improved your experience with our agency today? We take your feedback very seriously and review comments daily. Avoid these common question design pitfalls Asking two questions at once (double-barreled questions) Example: How satisfied are you with the hours and location of our offices? [ 1=very dissatisfied, 5=very satisfied] You wont be able to tell whether the participant is responding about the time, or the location, so you should ask this as two separate questions. Leaving out a response choice Example: How many times in the past month have you visited our website? [ 0 1-2 3-4 5 or more] Always include an option for not applicable or don’t know, since some people will not know or remember, and if they guess, their answer will skew the results. Leading questions Based on their structure, certain questions can â€Å"lead† participants to a specific response: Example: This agency was recently ranked as number one in customer satisfaction in the federal government. How satisfied are you with your experience today? [ 1=very dissatisfied, 5=very satisfied] The first statement influences the response to the question by providing additional information that leads respondents to a positive response, so you should leave that text out. Built-in assumptions Questions that assume familiarity with a given topic: Example: This website is an improvement over our last website. [ 1=strongly disagree, 5=strongly agree] This question assumes that the survey participant has experience with the earlier version of the website. Tips for technology-based surveys Skip logic or conditional branching When creating technology-based surveys, skip logic can be helpful. Skip logic enables you to guide participants to a specific follow-up question, based on a response to an earlier question. This technique can be used to minimize non-relevant questions for each participant, and for filtering out survey participants. For example, if you are looking for U.S. citizens only to fill out certain parts of your survey, anyone who answers â€Å"no† to the question â€Å"Are you a U. S. citizen?† can be skipped to the next relevant section.

Analysis of Ryanairs Strategy

Analysis of Ryanairs Strategy Business Environment:- Strategy is the Scope and Direction of an organization over the long term: Which achieves advantages for the organization through its configuration of resources â€Å"Challenging Business Environment†, to meet the needs of market and Stakeholders expectations. Definition: Business Strategy is a long term plan of action designed to achieve a particular goal or set of goals or objectives www.rapid-intelligence-business-sucess.com Or A course of action including the specification of resources required, to achieve a specific objective http://dictionery.bent.com Strategic management or business strategy is a level of managerial activity under setting goals and over Tactics. It provides overall direction to the business enterprise and is related to the field of organizational studies. Strategic Strategic management or business strategy includes Formulation Evaluation Strategic Formulation:- Evaluation:- Evaluation is divided into 3 parts It is important to conduct a SWOT analysis to find out the Strengths, Weaknesses, Opportunities and Threats. SWOT analysis may require taking certain precautions needed. suitability Feasibility Acceptability www.en.wikipedia.org Strategies exist at different levels in any organization. Corporate Strategy Business unit strategy Operational strategy Corporate Strategy:- It is concerned with the overall purpose and scope of the business to meet stake holders expectations. This is the crucial level since it is heavily influenced by the investors in the business and acts to guide strategic decision making. Example of corporate strategy:- Lets take an example of GE. To make this clear, GEs corporate strategy is of inter relating business units. Consumer electrics, submarines, locomotives, light bulbs etc share some synergies and each part is a separate business unit. This is what corporate strategy about. Business Strategy:- This is concerned more with how a business competes successfully in a business market. It concerns strategic decisions about choice of products, meeting needs of customers, gaining advantage over competitors, exploiting or creating new opportunities etc. Example of Business strategy:- For example, here I am taking Tesco supermarkets business strategy. Tesco is a UKs largest retailer and one of the top supermarket operators in the world plans to open a thousand strong chains of discount stores in the US. This expansion plan and strategy places it directly against the competitor retail giant Wal Mart. The US retail market is most competitive in the world. This is a fact well known to British retailers Sainsburys and marks Spencer which failed to attract US customers. Tescos Business Strategy in the US Healthy food, no waiting:- Fresh Easy stores: Tesco Started operations in the US by opening its Fresh Easy stores in Las Vegas, Los angels, San Diego and Phoenix. By 2010 Tesco plans to open 200 more outlets to expand the retail network. Tescos basic US stores will be similar to Europeans Discounters ASDA and LIDL though Tesco stores will be 75% smaller than most American super markets. Fresh Easy stores are about 10000 square feet are one third the size of a typical super market, but four times that of a convenience store. Tesco is adopting a hard discount model in the US. Tescos convenience stores modeled on the Tesco Express blueprint target US Grocers 7-Eleven and locallyrun stores. This case study covers the following issues. Asses Tescos globalization strategies Examine and analyze the entry and expansion strategies of Tesco in US Study how Tesco localized its retail practices in US Understand Tescos efforts to integrate its global best practices with local Strategies in US. Operational strategy:- Operational strategy is concerned with how each part of the business is organized to the deliver the corporate and business level strategic direction. Operational strategy focuses on resources, processes, people etc. Example:- Here I am giving the example of Ryan air, which is a biggest low cost European air line. Ryanair was the first low budget airline in Europe, modeled after the successful U.S. low cost carrier, Southwest airlines. Ryanair is one of the oldest and most successful low cost airlines of Europe. This case study on Ryanair highlights its low fares business model, its business strategies and operations. The case further incorporates the history and business description of Ryanair, its operations and challenges as a budget airline. Features and benefits of the low cost business model are also discussed. Ryanair won, the ‘Southwest of European Airlines in 2007. A year earlier, Ryanair hedged fuel and a performance to envy. Ryan airs passenger Grown in Millions. History of Ryanair:- Ryan airs initial efforts as a low cost carrier 1990 Restructuring at Ryanair The growth of Ryanair Analyzing the low cost business model Ryanair low fares strategy and standardized Operational model Advantages of using secondary or airports located outside city Low wage bills Ryanair.com and online bookings of tickets The easy jet challenge Ryanair failed merger bid and other controversies Ryanair/Aerlingus merger failure Ryanair and EU Some low fare carriers around the world Exhibit 1: Features and benefits of low fares business model Exhibit 2: Oil prices comparison, 1994 2009 Exhibit 3: List of approved and prohibited merges by the EU in the airline industry Exhibit 4: Comparative performance data of some major European LFA Exhibit 5: Map of the European Union Introduction to Ryanair: The ‘southwest of European airlines in 2007 Ryanair, Europes biggest low fares airline (LFA) reported its third quarter results for 2007 with net profits dropping 27 percent compared to a net profit of 48 million a year earlier. Ryanair cited poor market conditions, fuel costs and concerns on recession in the UK and many other European economies for its current performance and not so strong future profit expectations. With average winter fares dropping almost 5 percent its underlying net profit in the three moths to end December fell to 35 million Euros. Ryanair net profit figure excluded a one off gain of 12.1 million Euros arising from the disposal of 5 Boeing 737- 800 aircraft. History of Ryanair Ryanair was set up in 1985 and is one of the oldest and most successful low cost airlines of Europe. In fact, Ryanair was one of the first independent airlines in Ireland. Ryanair transformed the Irish air services market where other airlines like Avair failed to compete with the more powerful national carrier Aerlingus. Ryan airs initial efforts as a low cost carrier Ryan air began by offering low cost no frills services between Ireland and London. Ryan brothers Catlan, Declan and Shane Ryan were the founding share holders of Ryanair. Ryanair was set up with a share capital of just  £1, and a staff of 25. Tony Ryan, their father and the chairmen of Guinness Peat Aviation (GPA), an aircraft leasing company lent Ryanair its first airplane, a fifteen seater turbo prop commuter plane. Ryan airs first cabin crew recruits had to be less than 5ft 2ins. tall so as to be able to operate in the tiny cabin of aircraft Strategic Analysis:- Strategic analysis is all about the analyzing strength of business position and understanding the important external factors that may influence that position. The process of strategic analysis can be assisted by a number of tools, including: Scenario Planning: This technique that builds various plausible views of possible futures for a business. Scenario Planning or scenario thinking is a strategic planning tool used to make flexible long term plans. It is a method for learning about the future by understanding the nature and impact of the most uncertain and important driving forces affecting our world. Many of the regular methods for strategy development assume that the world in three to ten years time will not significantly differ from that of today and that an organization will have a large impact on its environment. Although the method is most widely used as a strategic management tool, it can also be used for enabling other types of group discussion about a common future. The thought process involved in getting to the scenarios have the dual purpose of increasing knowledge of the environment in which you operate and widening the participants perception of appropriate action plans can be considered. www.jisinfonet.ac.uk www.en.wikipedia.org Pest analysis: This is a technique for understanding business environment. Pest analysis stands for â€Å"Political, Economic, social and Technological analysis† and describes as a frame work of macro environmental factors used in the environmental scanning component of strategic management. Some analysts added Legal and rearranged the mnemonic to SLEPT. Inserting Environmental factors expanded it to PESTLE or PESTEL, which is popular in the UK. The growing importance of environmental or ecological factors in the first decade of the 21st century have given rise to green business and encouraged widespread use of an updated version of the PEST framework. Political factors are how and to what degree a government intervenes in the economy. Specially, political factors include areas such as tax policy, labor law, environmental law, trade restrictions, traffics, and political stability. Economic factors include economic growth, interest rates, exchange rates and inflation rate. Social factors include the crucial aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Technological factors include ecological and environmental aspects. Environmental factors include weather, climate and climate change, which may affect industries such as tourism, farming, and insurance. Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. Market segmentation: A technique which seeks to identify similarities and differences between groups of customers or users. A market segment is a group of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs. The purpose for segmenting a market is to allow your marketing program to focus on the subset of prospects that are most likely to purchase your offering. When numerous variables are combined to give an in depth understanding of a segment, this is referred to as depth segmentation. When enough information is combined to create a clear picture of a typical member of a segment, this is referred to as a buyer profile. A statistical technique commonly used in determining a profile is cluster analysis. Once a market segment has been identified and targeted, the segment is then subject to positioning. Positioning involves ascertaining how a product is perceived in the minds of consumers. www.businessplans.org Five forces analysis: A technique for identifying the forces which affect the level of competition in an industry. This analysis helps the marketer to contrast a competitive environment. It has similarities with other tools for environmental audit, such as PEST analysis, but tends to focus on the single, stand alone, business or SBU (Strategic Business Unit) rather than a single product or range of products. Five force analyses looks at five key areas namely the threat of entry, the power of buyers, the power of suppliers, the threat of substitutes, and competitive rivalry. Threat of entry: Economies of scale. Ex: the benefits associated with bulk purchasing 2) The high or low cost of entry Cost advantages not related to the size of the company Government action The power of buyers:- This is high where there a few, large players in a market Cost of switching between suppliers is low The power of suppliers:- Where the switching costs are high Power is high where the brand is powerful Customers are fragmented The threat of substitutes:- Where there is generic substitution Where there is product for product substitution Competitive Rivalry:- This is most likely to be high where entry is likely www.mareketingteacher.com Competitor analysis: a wide range of techniques and analysis that seeks to summarize a businesses overall competitive position. Competitor analysis is an important part of the strategic planning process. Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis has several important roles in strategic planning. To help management understand their competitive advantages or disadvantages relative to competitors. To generate understanding of competitors past, present and future strategies. To provide an informed basis to develop strategies to achieve competitive advantage in the future To help forecast the returns that may be made from future investments Competitor analysis is an essential component of corporate strategy; it is argued that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called informal impressions. A common technique is to create detailed profiles on each of your major competitors. These profiles give an in depth description of the competitors background, finances, products, markets, facilities, personnel and strategies. Directional policy matrix: A technique which summarizes the competitive strength of a businesses operation in specific markets. This matrix measures the health of the market and your strength to pursue it. The result indicates the direction for future investment. The recommendation may be to invest, grow, harvest or divest. Most businesses have more than one product and operate in several markets. One effective approach to ensuring that objectivity has an input into such prioritization is the directional policy matrix (DPM). www.brs-inc.com Critical success factor analysis: A technique to identify those areas in which a business must outperform the competition in order to succeed. Critical success factors are the critical factors or activities required for ensuring the success your business. The term was initially used in the world of data analysis, and business analysis. Critical success Factor is the term of an element that is necessary for an organization or project to achieve its mission. It is a critical factor or activity required for ensuring the success of your business. A critical success factor is not a key performance indicator. CSFs are elements that are vital for a strategy to be successful. KPIs are measures that quantify management objectives and enable the measurement of strategic performance. The term was initially used in the world of data analysis, and business analysis. Critical success factors (CSFs) are tailored to a firms or managers particular situation as different situations to different critical success factors. Five key sources of CSFs The industry Competitive strategy and industry position Environmental factors Temporal factors Managerial position www.rapidbi.com SWOT analysis: This is a useful summary technique for summarizing the key issues arising from an assessment of a business â€Å"internal† position and external environmental influences. SWOT analysis is a strategic planning method used to evaluate the strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project identifying the internal and external factors that are the favorable and unfavorable to a convention at Stanford University in the 1960s and 1970s using data from fortune 500 companies. A SWOT analysis must first start with defining a desired end state or objective. A SWOT analysis may be incorporated into the strategic planning model. An example of a strategic planning technique that incorporates an objective driven SWOT analysis is ‘Strategic Creative Analysis (SCAN). Strategic planning, including SWOT and SCAN analysis, has been the subject of much research. Strengths: attributes of the person or company that are helpful to achieving the objective. Weakness: Attributes of the person or company that are harmful to achieving the objective Opportunities: External conditions that are helpful to achieving the objective. Threats: External conditions which could do damage to the objective. Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. The SWOT analysis is often used in academia to highlight and identify strengths, weaknesses. Opportunities and threats. It is particularly helpful in identifying areas for development. Another way of utilizing SWOT is ‘matching and ‘converting. Matching is used to find competitive advantages by matching the strengths to opportunities. Converting is to apply conversion strategies to convert threats or weaknesses into strengths or opportunities. An example of conversion strategy is to find new markets. If the threats or weaknesses cannot be converted a company should try to minimize or avoid them. Evidence on the use of SWOT SWOT analysis may limit the strategies considered in the evaluation. J.Scott Armstrong notes that â€Å"people who use SWOT might conclude that they have done an adequate job of planning and ignore such sensible things as defining the firms objectives or calculating ROI for alternative strategies. As an alternative to SWOT, Armstrong described a 5 step approach alternative that leads to better corporate performance. These criticisms are addressed to an old version of SWOT analysis that precedes the SWOT analysis described above under the heading â€Å"Strategic and Creative use of SWOT analysis†. This old version did not require that SWOTs be derived from an agreed upon objective. Example of SWOT analyses that do not state an objective are provided below under â€Å"Human Resource† and â€Å"Marketing.† Internal and external factors The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. These come from within the companys unique value chain. SWOT analysis groups key pieces of information into two main categories. Internal factors: The strengths and weaknesses internal to the organization. External factors: The opportunities and threats presented by the external environment to the organization. Use a PEST or PESTLE analysis to help identify factors. The internal facts may be viewed as strengths or weaknesses depending upon their impact on the organizations objectives. What may represent strengths with respect to one objective may be weakness for another objective. The factors may include all of the 4Ps; as well as personnel, finance, manufacturing capabilities, and so on. The external factors may include macroeconomic matters, technological change, legislation, and socio results are often presented in the form of a matrix. SWOT analysis is just one method of categorization and has its own weaknesses. For example, it may tend to persuade companies to compile lists rather than thinking about what is actually important in achieving objectives. It also presents the resulting lists uncritically and without clear prioritization so that, for example, weak opportunities may appear to balance strong threats. It is prudent not to eliminate too quickly any candidates SWOT entry. The importance of individual SWOTs will be revealed by the value of the strategies it generates. A SWOT item that produces valuable strategies is important. A SWOT item that generates no strategies is not important. Conclusion:- Here I am concluding that my assignment was completed. Strategy at different levels of management was explained including different methods like SWOT analysis, CSF, DPM, etc. I have tried my best to compete this assignment with the help of some online resources.

Graduation Speech -- Graduation Speech, Commencement Address

It amazes me that we are finally here! Throughout the years, I have often thought about this moment. How it would feel to be with all of you, in our caps and gowns, finally graduating. I remember as a child, thinking about what I would look like when I was "all grown up," how I would act, who I would love and what kind of person I would become. And now here it all is, we're ready, we're done with high school, and I couldn't be more thrilled or scared! We go through this twelve-year metamorphosis, and then one day, we wake up and its over, our ascent into adulthood has come. We're ready to face all that life has to throw at us, to make a life for ourselves, outside of school and childhood, to go to college, take a year off or get a job. Yet at the same time, it can be terrifying to complete...

Free Euthanasia Essays: Oregon, Assisted Suicide and Right to Life :: Free Euthanasia Essay

Oregon, Assisted Suicide and Right to Life The reader of this paper will learn how the Right to Life movement is getting involved in a dramatic way in the assisted suicide battle in the state of Oregon. The NRLC(National Right to Life Committee), as well as the state RTL group, is participating in the court battle resulting from Oregon's November, 2001 judicial challenge to Ashcroft's decision -- initiated to keep assisted suicide practices functioning smoothly in Oregon. The National Right to Life Committee and Oregon Right to Life filed a friend of the court brief in the case challenging the recent decision of U.S. Attorney General John Ashcroft that the Controlled Substances Act does not permit the use of federally controlled drugs for assisted suicide. Under the Ashcroft decision, physicians who prescribe controlled drugs for assisted suicide could lose their licenses to prescribe any federally controlled drugs, which would effectively end the medical practice of many doctors. The brief supports the position of the United States, arguing that the Ashcroft decision should be upheld. (Oregon) In November of 2001, the State of Oregon brought suit against the Ashcroft ruling charging that it effectively nullifies Oregon's law permitting physician-assisted suicide for the terminally ill. Oregon is the only state to have legalized physician-assisted suicide. Oregon was joined in the suit, Oregon v. Ashcroft, by a number of persons seeking assisted suicide, a physician, a pharmacist, and an assisted suicide advocacy organization. Federal district court judge Robert E. Jones in Portland, Oregon, enjoined enforcement of the Ashcroft ruling pending prompt resolution of the case in his court. The National and Oregon Right to Life brief argues that Ashcroft's decision was fully justified because the federal government can choose to protect all human life through its laws even if the State of Oregon has chosen not to do so. "Just because Oregon allows its doctors to prescribe lethal drug overdoses to patients doesn't mean that the federal government has to agree that this is a legit imate medical use of the drugs," said James Bopp, Jr., General Counsel of the National Right to Life Committee. "The Oregon tail doesn't wag the federal dog. The U.S. government can protect all human lives even if Oregon turns its back on some of them." The brief also argues that the Ashcroft decision avoids constitutional problems by refusing to discriminate against terminally ill persons in enforcement of federal drug laws.

The Importance of Point of View in Kate Chopin’s Fiction Essay

The Importance of Point of View in Kate Chopin’s Fiction The impact of Kate Chopin’s novel, The Awakening, on society resulted in her ruin, both literary and social. Reviewers called it vulgar, improper, unhealthy, and sickening. One critic said that he wished she had never written it, and another wrote that to truly describe the novel would entail language not fit for publication (Stipe 16). The overwhelming condemnation of the entire book rather than just Edna’s suicide seems surprising in light of her successful short story career. The themes that Chopin explores in her novel are present in both Bayou Folk and A Night in Acadie, her short story collections published before The Awakening, and the other short stories she published separately. The only reasonable explanation is that people misinterpreted Chopin’s short stories about male/female relationships as sentimental and witty stories rather than serious condemnations of the social order that left women so little choice while giving men little restr iction. This misinterpretation even occurs today. In classes I have taken that cover Chopin, many students and instructors read her short stories as romance, as celebrations of motherhood, and as empowerment of the matriarchy, yet they read The Awakening and recognize Chopin’s criticism of society without seeing any serious contradiction in their earlier readings of her short stories. However, the overwhelming pattern in Chopin’s fiction seems to either satirize or undermine the worlds of her characters. One way in which she does this is through point of view. A look at this technique reveals the genesis of The Awakening in even the earliest of her published fiction dealing with male/female sexual relationsh... ...man Writer in the South: 1859-1936. Baton Rouge: Louisiana State UP, 1981. Le Marquand, Jane. â€Å"Kate Chopin as Feminist: Subverting the French Androcentric Influence.† Deep South 2 (1996). 26 July 2002 . Stipe, Stormy. â€Å"The Book That Ruined Kate Chopin's Career.† Biblio 4.1 (1999): 16-17. Notes [1] Patricia Evans notes in a discussion of Chopin’s place in the literary canon that â€Å"in the first modern historical survey of southern literature, The South in American Literature, Jay B. Hubbell identifies one hundred male writers, but only five women. He justifies this omission by stating, ‘their writing was generally sentimental and inferior’ (4).† [2] In The Awakening, Robert LeBrun turns way from Edna when she proposes they live openly together. He cannot violate the codes of his world so blatantly.

Boredom: Prank Call

Boredom paper Can Boredom get you into trouble? That is the question that i will be discussing in my paper. I think boredom can get you into trouble because you tend to do things you normally wouldn't do. Second I think boredom can get you into trouble because you can get arested. Lastly I think boredom can get you into trouble because when you are bored you tend to eat more and more. There's still some good in being bored. When your bored you can draw,read and just write about anything. My paper is going to be about the bad in boredom.My first reson that i think boredom can get you in trouble is because you will start doing thingsyou wouldn;t normally do. If your at home and your bored and hungry but you don't know how to cook what's going to happen? Your going to want to experiment but you don't know how cook,but you cook anyway. You cook anyway and you end up burning down your house and almost killing yourself. See that's what boredom does to you. My second reason that I you think boredom can get you in trouble is because you can get arrested. When your bored some people prank call people for fun depending on their aghe they can get fined or arrested.I went on my computer and typed in things to do when your bored,two things that came up were prank calling people and hurting yourself and others. That's what being bored does to you. My last reason that I think boredom can get you in trouble is because you tend to eat more and more. When your bored you eat just to eat. You eat just to eat because your bored and there's nothing else for you to do. When you eat because your bored all your doing is gaining wieght and seting yourself up for health problems down the road. See that's what boredom can leads too.

Case Study of Architect Winston Chu Kum Weng

THEORIES OF computer architecture AND URBANISM1.0IntroductionArchitect Winston Chu Kum Weng has a agree of 12 r be ages of head for the hillsing beget in the architecture field. His source working experience was as an houseman in an accomplished architecture company DP Architects. Subsequently, he worked at that place as a undertaking foundationer for 3 old ages after his graduation. Then, he decided to repugn and further research his c eithering delegacy, which indicate him to being the manager of SN starting time & A Associates. This finding of his has led him to pass with flying colors in the field of architecture. Despite of his gullible age, he has manage to carry by means of numerous a(prenominal) great accomplishments with his be afterts, which were in the first place re casential and commercial edifices, both topical anaestheticly and overseas such as Singapore, Vietnam and Abu Dhabi.The Amway ( Malaysia ) Sdn. Bhd. render cancelledice was star of Ar. Winston Chus preferably achievements which was completed in the twelvemonth 2009. fit(p) in between the Petaling Jaya residential and trouble territory with a entire built-up verdant of 18,812 metre squargon, it consists of a store gourmandize and an office occlusion. The construction sits on a level knowledge base next to the Naza cosmos Auto M all(prenominal) and it consists of sustainable toneistics which reflects Amways desire for a greener and eco-friendly milieus. Many of his theories were successfully incorporated into this peculiar edifice.This undertaking attempts to hold an apprehension of the architects architectural guess through a direct observation and compend of his edifices. Using architecture as primary text, this undertaking claims that the humankind of figure is non ar slicerary provided displays an inherent logic that has the capacity to convey signifi bunsce. analytic illustrations ar employ to uncover the abstract and experiential nightspot of the architecture. In order to understand architecture, one must be cognizant of the conditions within which they be employed.2.0Analyzing Architecture2.1ClimateThe local clime has eer been the most powerful facet in footings of architecture. It is hence comprehensible that constructing typologies found around the universe be ever fullfully diverse from one an separate. Climate allows the roleer to appreciate the resources of the menstruum even without the existent measurings of the site. In other words, the clime is a vauntingly alter factor in modeling the architectural signifier of the edifice. The lie subdivision allows inclinationers to measure the handiness of the f breed weather through the Sun Path Diagram. It helps the source estimation the propagation of the twenty-four hours and twelvemonth in which the Sun will be available on a peculiar site so that proper consideration of hinting devices and design options can be exhaustively explored. Wi th on the lookout consideration of the suns way, on that point would be ad avant-gardetages such as soundless warming and ingrained daylighting. However, it may work against you by bring forthing blaze or overheating if non considered decently. ( Brown, 2011 )By puting the sun way draw onto the site political platform of the Amway ( Malaysia ) Sdn. Bhd. military headquarters Office, it is shown that the peculiar secret plan of arena is in such that the forepart and bottom of the inning facade of the edifice would finally take up the highest centerfield of exposure to sunlight because it would be con front lineing watt and east severally whereas the spousal relationship and south facade would have tear down sum of sunshine as compared to it. In most fortunes, interior designers would prefer to orientate the edifice in a vogue where the E and west facade would hold a smaller rebel country so that it would recognise down the sum of solar radiation received, take belt down the overall thermal transportation value. Thus, cut downing the energy required for childs play-conditioning. However, that is largely non the fount because the facade of the edifice has to be in line with its neighboring context, confronting the bing chief despatch which is besides the and accessible manner to the edifice itself. Therefore, the Amway ( Malaysia ) Sdn. Bhd. home plate Office is orientated in such that the E and double-u facade has a bigger surface country.Further much, all four lifts of the edifice consists of many horizontal surface to jacket crown Windowss particularly the west lift despite the high sum of solar radiation as it is the front facade of the Amway ( Malaysia ) Sdn. Bhd. main office Office. This was because of the desire of keeping Windowss to let for innate(p) daylighting and visual connectivity as these sustainable characteristics reflects Amways desire for a more eco-friendly edifice. Hence, many gaps are uniformly come ind on ev ery side of the edifice to procure that there would be sufficient natural lighting perforating through the edifice, advancing a inactive design while cut downing the routine of unreal lighting.Despite the hapless goal in the edifice orientation and concord of gaps due to the site restrictions, careful considerations were relieve oneself to get the better of the high sum of solar radiation received. Aluminum louvres were used as a facade intervention, render conditions protection and ocular showing, lending to the ocular result of the facade every bit good while maintaining the simpleness design attack of the edifice in head. huge sum of trees and bushs were besides planted to shadow of the sunshine from straight perforating through the window gaps and soften the character of the edifice. It reflects the architects love for nature that was developed when he was still a kid.Furthermore, there is the air current subdivision which allows designers to measure the way, hurrying and frequence of air current in a peculiar location by month or twelvemonth through the Wind Rose Diagram. It helps the designer locate the place of the gaps so that it benefits from the predominating air currents. By puting the air current rose diagram on the site program of the Amway ( Malaysia ) Sdn. Bhd. provide Office, it can be seen that the features of the wonted air currents are rather similar from all waies. Hence, big sums of gaps were located on all four sides of the edifice to entertain the topper result. Most of the gaps are operable Windowss that could be controlled by the user so the agreeing air current can be intrigued and brought into the edifice to advance natural airing, consequently cut downing the usage of unneeded air-conditioning.2.2Architecture Theory ModernismModernism in its broadest definition is young taught, character of pattern. It emerged in the early 20Thursdaycentury but was non popular until after the Second military personnel War. Moderni sm was a response to the pick up for the new and the different. Modern agencies being up to day of the month. What was modern yesterday, is authoritative for instantly and will be old, so archaic for all the tomorrows to come. Fascinated by the orgasm engineerings of the mathematical product of steel, starter and concrete, people began to bring to an end from the usage of decorations, rejecting what they saw and hold it as the senseless shots. The plants of modernism were more decorate and lyrical. ( Weston, 1996 ) Many facets of the modernist design still prevail in architecture today. As Mies van der Rohe would state, less is more. Through observation and synopsis that was carried out, it can be determined that the Amway ( Malaysia ) Sdn. Bhd. Headquarters Office fits in with the architecture possibility of modernism. This is due to the many similarities of the buildings features with the general features of modern architecture. This architecture possibleness is believe to be incorporated by Ar. Winston Chu due to his love of simpleness, practicality and elegance, which focuses on more geometric and how the experience of infinite is created by natural lighting, airing and the pick of stuffs. First, merely the use of simple and sanctioned geometry can be seen throughout the full Amway ( Malaysia ) Sdn. Bhd. Headquarters Office, whether it is in footings of its lift or floor program. Merely square and rectangle forms can be perceived. Jam Tschichold one time utter that the concluding and most pure signifier of a necessary point is ever constructed of geometric forms. Therefore, it visually stressing on the one-dimensional 90 grades perpendicular and horizontal lines. The Windowss, columns, beams, crownwork line are all plowshare of the structural elements that were used by the designer to help in making the analogue divine infinite. Second, the changeless repeat of a simple geometric is repeated to obtain a alone signifier. The Amway Headquarter s is a alone component itself which is developed by the transmutation of insistent units through alterations in size, constellation, orientation, coloring material and articulation of a basic geometry the square. Third, it focuses on the lucidity of signifiers. The edifice is stripped of all the unneeded augmentative elements in order to showcase the architectural design. Merely the needed characteristics are implemented into the design so that the focal point would be on the infinite be aftering itself alternatively of decorations which have no relevance with the overall architecture. Fourthly, the programs of the Amway Headquarters Office are unfastened programs. The thought of an unfastened program is created through the flowing of infinites, accomplishing through the insularism of columns where the thought of holding a fashion as a manner of forming the infinites is non considered. Fifth, the edifice follows the impression where signifier follows map. The designer expresses this thoughts by holding the site and map of the edifice dictate most of the design determinations. It is verbalize that modernist architecture takes inspiration from the edifice itself, and aims to plan for each alone state of affairs to be inspired by its intent. Following, industrially produced stuffs such as steel, concrete and glass is loosely used throughout the edifice. Last, the designer makes usage of the Windowss extensively to convey in natural daytime, particularly the floor to ceiling Windowss. Therefore, integrating the Windowss as portion of the buildings design.2.3User / ClientSite Layout The edifice layout of Amway Headquarters is in such that the office block and warehouse block is separated, merely linked by a span on the first floor to tot up permeableness. This is the knobs purpose of supplying a pillage and unagitated environment for the users and visitants, off from the production hinderance at the warehouse block. It overly gives a sense of spacial org anisation, districting the orphic and public infinites with mention to the degree of noise produced. The lading bay is placed shadow on the first floor of the warehouse block, accessible through a incline. The thickenings purpose was to put the core country off from where users could hold ocular connexion, as the position isnt really delighting. The storage, bringing and packing country are all placed on the analogous floor so the on the occupancy efficiency would be good. Spatial Layout human race installations were all placed on the land floor of the office block. Office and IT sections are placed on the floors above. The nodes purpose was to supply a accessible service for all the users. There is a gallery to showcase Amways ware and a mini market right next to it that sells their merchandise. Detail of Entrance The launching of the Amway Headquarters is a dual grade high construction which uses merely basic geometry the square. The chief launching is a big constru ction while the back admittance is a extra of it in a somewhat smaller graduated table. The clients purpose was to supply an entryway which gives the users a sense of acquaintance, stripped off all the fanciness to be projected as welcoming, ask foring users to near without vacillation. Landscape as Buffer Zone Plenty of verdures are planted around the edifice to supply noise suspension and effectual ocular barrier between the office block and warehouse block. This is the clients purpose to continue the ocular and environment character of the office block which would pull and crowd users of their merchandise. It besides reflects Amways desire for Eco-Friendly milieus. This was because of the clients desire of holding big sums of trees around the site and windows to let for natural daylighting and ocular connectivity as these sustainable characteristics reflects Amways desire for a greener and more eco-friendly milieus. Hence, many gaps are uniformly located on every side of the ed ifice to guarantee that there would be sufficient natural lighting perforating through the edifice, advancing a inactive design while cut downing the usage of unreal lighting.3.0Decision ask to discourse the designer s hypothesis based on your apprehension of self and the 3 FACTORS . Your account have to capture the first portion of the undertaking and the analysis take note that this is your ain theory of the designer s architecture. Please make non mention to the designer s argument or declaration of his/her theory. Conclude by seting in the DIAGRAM ( from undertaking sketch ) to sum up your theory on the designer.4.0MentionsBrown, G. Z. ( 2011 ) .Sun Wind & A Light architectural Design Strategies( 2neodymiumed. ) . refreshing Jersey Wiley. Chu, W. ( 2014, April 4 ) . Personal Interview. Chu, W. ( 2014, April 5 ) . Email Interview. Weston, R. ( 1996 ) .Modernism. New York Phaidon.5.0Appendix