Advertising Critique Essay - 2250 Words

Advertising Critique: LibraTech’s eLluminate – The NEW Standard for eReaders MKTG575: Advertising Management DeVry University, Keller Graduate School February 4, 2013 Introduction What makes a good product? This is a question that many companies find themselves asking as they begin market research to uncover new products for their current and potential customers. Is it the quality? The product’s functionality and ease of use? Maybe it is the features and all of the bells and whistles that distinguish a product from its competitors. Perhaps, consumers are keenly focused on unbeatable prices when looking for new products. When companies ask, ‘what makes a good product?’ the answer is simple; a good†¦show more content†¦These companies are dominating the e-reader scene, [by providing] quality, great features, and reasonable prices† (Hill, 2012). LibraTech will deliver the same product solution, however the company must work hard and be vigilant in converting customers over to the new LibraTech technology. This advertising critique will provide a solid approach to tackling the challenges that LibraTech will face as they introduce their new eReader to the market. It will outline recommendations for a product name, strategies to target potential customers and a high-level recommendation for an advertising plan that will surely help to put LibraTech’s new eReader on the map as a powerhouse in the eReader industry. Product Naming Strategy At its core, LibraTech is a company with a brand name that is strong and easily recognizable. What stands out the most for this brand is it powerful usage of the word ‘Libra’. In the zodiac world, Libra is one of the most powerful zodiac signs. The Libra represents a since of balance, harmony and it is one of the sun signs of the zodiac. Given such a powerful foundation, the name for LibraTech’s new eReader had to embody the essence of the Libra zodiac sign. The name had to strong, and it had to marry well with the parent name of the company. The name selected for thisShow MoreRelatedMagazine Advertising Critique2095 Words   |  9 PagesMAGAZINE ADVERTISING CRITIQUE INTRODUCTION This is a magazine advertisement critique for ACUVUE 1 Day Moist contact lenses advertisement. The critique will based on whether this advertisement has all the important elements such as headline, copy, visual, typefaces, sizes, colours, signatures, and etcetera. Besides, this is to check the level of persuasiveness of this ad, whether it can call people to action, to buy the product immediately. Next, we want to see how effective the visual works withRead MorePros And Cons Of Online Advertising Critique1126 Words   |  5 PagesOnline Advertising Critique Introduction Online advertising campaign is a new way of product promotion with the development of Internet technology. The main purposes of the online campaign are always for the product promotion and brand marketing. Creative is the most important factor in the advertisement that used to express information. Based on the Ford advertising, the article will attempt to analyze the pros and cons of advertising content. In the first part, the article will analyze the advertisingRead MoreCritique on Advertising in Our Society1034 Words   |  5 PagesCritique On Advertising In Our Society A critique on the impact of advertising in our society. Consider visuals and verbal or written language. (1000 words) The impact of advertising on our society is a fiercely debated topic, and has been ever since the conception of advertising in its most basic form. There are negative and positive social and economic impacts upon society from advertising in its various forms. For instance, advertising promoting public welfare has a positive social impactRead MoreCritique Of Article Advertising1143 Words   |  5 PagesArticle advertising made simple with these top suggestions An incredible way to market your internet site or enterprise is to create particular content that human beings will proportion all through the internet. On this content, you could draw hobby for your business or even drive site visitors to it. Promoting your enterprise like that is very obvious and is known as article advertising and marketing! Use the recommendations in this article to learn a tasteful manner of doing it. Layout aRead MoreAssignment 3: Critique e-business operations from each of the following four perspectives: on-line payments, customer satisfaction, supply chain management, and advertising products/and services1403 Words   |  6 Pagesï » ¿ Assignment 3: Critique e-business operations from each of the following four perspectives: on-line payments, customer satisfaction, supply chain management, and advertising products/and services On-line shopping has continued to spike as more and more people turn to the convenience of the internet. Although it is convenient to shop from the privacy of your home, the perspective of on-line payment does present some challenges. Both the customer and the vendor are concernedRead MoreAdvertising : The Magic System786 Words   |  4 Pages Commercial Culture Williams, R. (1980). Advertising: The Magic System. 170-195. Premises 1. While this article focuses on British history, Williams argues that the nature of advertisement has changed from a system to attract â€Å"specific attention† (similar to modern day classifieds) to a system that broadcasts â€Å"commercial information and persuasion† (p. 170, 184) 2. This change in advertising methodology is paralleled to changes in social and economic structures (p. 170, 177-178) 3. Through capitalismRead MoreMarketing Midterm Essay961 Words   |  4 Pages1. Critique on this comment: People are spending most of their time online and they are communicating via social networking platforms like Twitter and Facebook. As such, theres no need for companies to advertise in traditional media such as TV, newspaper or radio anymore. Social media tools like Twitter and Facebook have taken the world by storm, as is expected of any social networking platform of such colossal magnitude. According to a survey from Constant Contact a company that facilitatesRead MoreImpact Of Advertising On Female Identity Formation1592 Words   |  7 PagesImpacts of Advertising upon Female Identity Formation What does it mean to be beautiful? For the advertising industry, the standard of being beautiful is perfection. American culture is highly concerned with beauty. From magazine to television advertisements, women are bombarded with images of perfection—perfect figure, perfect hair, and perfect skin. Moreover, advertisements sell products that would help improve women’s appearance. The problem with these advertisements is the subjectivity of beautyRead MoreThe Power Of Advertising Advertisements1414 Words   |  6 PagesThe Power of Advertising Advertisements, in the 21st century, are an ever-present medium of influence in our day-to-day lives. This notoriously ubiquitous form of publicity has become so intricately woven into our cultural and societal presence that we have learned to absorb the messages put forth by advertisements, often without any question as to their credibility. We are constantly being exposed to manipulated images of reality within advertisements, which glorify popular ideologies and buildRead MoreThe Importance Of Advertainment870 Words   |  4 PagesAdvertainment – advertisement and entertainment fused together, â€Å"combines the elements of advertising and entertainment and is designed to overcome the tendency, especially among television viewers, to change channels or mute the audio during standard advertising commercials† (Chitu Tecau 1). In other words, advertainment breaks down the barrier between advertising and entertainment and sells as it entertains. Examples include product placements, such as American Idol (2017) having their judges drink