Food Lion-Case Analysis Essay

nutrient social lion LLC is an American marketplace store order headquartered in Salisbury, NC, that operates well-nigh 1,300 supermarkets in 11 Mid-Atlantic and South Atlantic states as well as Tennessee, Kentucky and due west Virginia under the Food Lion, Harveys Supermarket, Bloom, Bottom Dollar Food, and Reids banners. With approximately 73,000 employees, Food Lion LLC is the largest subsidiary of Delhaize Group. Delhaize Group is a aliment seller headquartered in Belgium, which operates in seven countries. Delhaize Group was founded in Belgium in 1867.The chief goivity of Delhaize Group is the operation of food supermarkets in North America, europium and Southeast Asia. Supermarket News ranked Delhaize America No. 10 in the 2007 Top 75 North American Food Retailers based on 2006 fiscal year estimated sales of $17.3 billion. By cutting its overhead dramatically, Food Lion has been able to offer everyday low prices to consumers and still come through to reap some of the highest profits in the supermarket industry. Faced with a attempt economy and increased competition in the form of supercenter outlets, Food Lion has responded with some store closures and work force reductions, but has also want to restore the grocery store obtain experience through the introduction of a store concept called Bloom, intended to provide a uniquely at ease layout and competitive prices. Key Dates in the companies History1957-Food Town is established in Salisbury, North Carolina.1974Belgian grocer Delhaize acquires Food Town.1982Company changes its name to Food Lion.1986 tomcat Smith, who started at the company in the 1950s as a grocery bagger, becomes CEO of Food Lion. 1999A new management team seeks to revitalize Food Lion.2001Food Lion becomes part of Delhaizes umbrella company for its American holdings.Case AnalysisThe faced many a(prenominal) an(prenominal) challenges such as information technology (IT) in the managing financial records recently, with sys tem audits and continuous failures. They disoriented many rules within the Sarabanes oxley act. The sarabanes Act which is also cognize as the worldly concern Company Accounting Reform and Investor Protection Act (in the Senate) and Corporate and Auditing obligation and Responsibility Act (in the House) and more comm merely called SarbanesOxley, Sarbox or SOX, is a Unites States national Law that set new or enhanced standards for all U.S. semipublic company boards i.e. food lion, management and public accounting firms.The problems latter prove to be linked to inadequate timing in planning activates, and mismated level changes with corporate management. Outside of the above Food Lion faces many staying afloat in the technological advanced completion such as Wal-Mart. Struggling against many influcuations in the prices and bundling package deals. Food lions attempts to offers things that others take overt to set their standards apart with a recipe area and automatise shoppi ng list that can be sent to local providing retailers. Additionally, food lion offers retailers many different purchase options with the most valuable player card, which also, allows them maintain records of the customers shopping habits and budget. Creating coupons suit the needs of certain individual shoppers has revolutionized the food retail industry. These merchandise strategies are not original but nonetheless quintessential for their success. wholeness of the most innovative situations that food-lion is the vendor diversity clause which is not only an anti-discrimination minorities but offers specials contracts with minorities.Additionally, joining forces with exterior company guiding star, which a order corporation for the products, services, and treatment proved by and for Food Lion. Along with creature welfare survey and verification with produce and poultry products. They are known for deals and bonuses in the food industry. Food lion is known for sales and promotions , which as allegedly breaking the competition down to the lower deals to even quell marketable. Providing weekly sales on curtains products for a limited time only. Furthermore, crack Shoppers Companion online, which is where shoppers can offers suggestions and comments and concerns, i.e. management tips and unsanitary employees.The new and changed MVP card issuing not only thriftiness, but also saving star credits which generates real money on rebate and giveaway options. The MVP card also, has Tally register where the online system keeps account on how much you grant saved with the card printable coupons from home. The company allow for re-open over 269 stores which all are going to include free grocery giveaways. Also, large charity donations and contributions to groups such as boy and girl scouts of America, YMCA, deplete the children, Harvest Hope, and large donations of free food to may shelters and orphanages much of the public views the company as not just a supermar ket but a savior. Currently the company has plans of expanding thought the central, and western regions of the United States, but start-off wish to stabilize their current stations and locations. Some recent word of honor and talks of merging with some of the completion on the level outcomeI conclude that even though the margin for change change magnitude along with customer demand shifting, Food Lion has done a great job to cope with inconsistent data recorded and observed. By offering more customer demand based products instead of consumer retail they has improved on revenue. They has stood by their actions scandalous and praiseworthy, from branch closing and violating of SOX act codes to donated billions and saving many small third world countries to hunger. Moreover, their strategy is a good one lower the prices give them fresher produce and improve the overall shopping experience, and they certainly have lived up to their promises and expectations. Many of these issues have been fixed by great change in management functioning for hardware, software database, and application groups. The company received a dully-awaited makeover in the away few years, which will surly sustain them for decades to come. Food Lion has many pitfalls such as competitors, and technology, however overall with studious work moral philosophy they will prevail and maintain.